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THE BRIEF

The Brief is where it all began, tucking underwear reimagined.

Designed with comfort as the primary focus, the Brief provides a super-flat tuck and can be worn all day long, without fear of pinching or the uncomfortable tension that comes with wearing underwear that isn’t designed with our specific needs in mind.

The Brief is comprised of a four way stretch power-mesh layered beneath durable lycra. These two fabrics combine to keep you securely tucked whilst delivering the results you’d expect from shape-wear.

The Brief is cut high on the leg producing a feminising effect with an elasticated leg cuff to keep everything where it should be, this makes it ideal for wearing under
formfitting clothes.

The waist band of The Brief is lined with silicone dots meaning that, however you move, your underwear is going to stay in place.

 

Our underwear has been specifically designed to fit you without needing to size down, please order your correct size.

PLEASE USE THE SIZE GUIDE TO ENSURE YOU ORDER THE CORRECT WAIST MEASUREMENT, WE ARE UNABLE TO ACCEPT RETURNS FOR WORN UNDERWEAR.

- Shipped in reusable ziplock bag 

- Discreetly packaged 

- Wash on 40° or below cycle

Shell: 84% Polyamide, 16% Elastine 

Lining: 80% Polyamide, 20% Elastine

Excluding trims, Lined with Silicone

Customer Reviews

Based on 40 reviews
85%
(34)
5%
(2)
3%
(1)
8%
(3)
0%
(0)
T
T.H.
Awesome!

Finally, the perfect tucking brief! Love these so much I’m going to buy more as soon as I can.

F
Fenne
Truly comfortable

I'm immediately considering ordering a few more pair.

The quality is great, they're cute, and they don't move around.

I've never been able to tuck because of reasons until I had an orchiectomy a month ago, which stopped me from buying a pair earlier. With these I'm now able to just put them on and feel immediately comfortable in anything I wear. I love them.

J
Jo H.
Liked it, wanted to love it

I really like the Zoah Original concept, site, and overall feel and look. I'll keep it as part of my clothing "solutions”, even if it’s not a complete solution for me as-is.

Pros - overall design is appealing, with a concept of high waist + super “cheeky”. The fabric is not too rough, waist is comfy, mesh side panel a nice touch, and it’s hip-enhancing.

Cons - for me, needs a fair bit more strength in the bottom 1/3 of the garment - I add 2x bikini bottoms to make it work best. I wish the crotch was about 5mm wider, to keep everything in. And the cheekiness isn’t super for me - I have a nice rear, but my bottom tends to squeeze out “doubled,” with the intense thong design of the Original.

I combined it with the bra, which is kind of a minimizer sports-bra style, useful to me - the overall outfit is then a kind of swimsuit / sportsuit - looks nice.

Overall - nice concept, and if it had more holding action through the crotch, and was a bit less cheeky in design, then I could wear it as a single layer and it would be golden. Nonetheless a good piece.

B
B.B.
The BEST!

I have tried many tucking underwear and I have to say these are the best ones. I purchased a size S and a size M; since my measurements are in-between. I prefer the size S, but I still use a size M for when I use baggy jeans. Both are super comfy and tight in the right places.

J
Jessica Crooks

THE ORIGINAL

Customer Reviews

Based on 40 reviews
85%
(34)
5%
(2)
3%
(1)
8%
(3)
0%
(0)
T
T.H.
Awesome!

Finally, the perfect tucking brief! Love these so much I’m going to buy more as soon as I can.

F
Fenne
Truly comfortable

I'm immediately considering ordering a few more pair.

The quality is great, they're cute, and they don't move around.

I've never been able to tuck because of reasons until I had an orchiectomy a month ago, which stopped me from buying a pair earlier. With these I'm now able to just put them on and feel immediately comfortable in anything I wear. I love them.

J
Jo H.
Liked it, wanted to love it

I really like the Zoah Original concept, site, and overall feel and look. I'll keep it as part of my clothing "solutions”, even if it’s not a complete solution for me as-is.

Pros - overall design is appealing, with a concept of high waist + super “cheeky”. The fabric is not too rough, waist is comfy, mesh side panel a nice touch, and it’s hip-enhancing.

Cons - for me, needs a fair bit more strength in the bottom 1/3 of the garment - I add 2x bikini bottoms to make it work best. I wish the crotch was about 5mm wider, to keep everything in. And the cheekiness isn’t super for me - I have a nice rear, but my bottom tends to squeeze out “doubled,” with the intense thong design of the Original.

I combined it with the bra, which is kind of a minimizer sports-bra style, useful to me - the overall outfit is then a kind of swimsuit / sportsuit - looks nice.

Overall - nice concept, and if it had more holding action through the crotch, and was a bit less cheeky in design, then I could wear it as a single layer and it would be golden. Nonetheless a good piece.

B
B.B.
The BEST!

I have tried many tucking underwear and I have to say these are the best ones. I purchased a size S and a size M; since my measurements are in-between. I prefer the size S, but I still use a size M for when I use baggy jeans. Both are super comfy and tight in the right places.

J
Jessica Crooks

THE ORIGINAL